MsgToday_articleTeaching business for massage therapists and taking advanced and continuing education classes for many years, I have noticed that it is much harder to create a class based around a specific population or body area, as many massage therapists only want to learn new techniques. I wrote an article for Massage Today, Massage Specialization as a Marketing Tool: Focus on the Client. If you don't receive this free publication, I suggest going to their website and signing up.

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