Class Assessment - Business of Healing Mission & Vision Statement

Business of Healing Mission and Vision CE class assessment
Date*
MM slash DD slash YYYY
Name*
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Email*
Choose the best answer (one answer) for the following questions.
Question 1: What is a vision statement?*
- A broad picture of what the ideal future will look like
- a cut and dried description of the organization or business
- a list of specific actions an organization takes
- something required to get a load but not used otherwise
Question 2: Which characteristic is NOT important for a good vision statement?*
- Now-focused
- Passion and "heart"
- Plain language
- Short
Question 3: What is a mission statement?*
- Allows people to make assumptions about your organization based on their beliefs
- Defines an organization's core purpose
- SOmething required to get a loan but not important otherwise
- none of the above
Question 4: Which question below is NOT answered by the mission statement?*
- What are the competencies or skills provided by the oganization?
- What global contribution is made by the organization?
- What is the target market?
- What makes your organization unique and different?
Question 5: Mission statements communicate what to your customers?*
- Long term plans
- Strategy for success
- What services and products you provide
- What to expect from your business
Question 6: An elevator pitch or purpose statement is:*
- a concise explanation about what you do
- andwers the question "What do you do?"
- Is usually one to two sentences
- All the above
- None of the above
Question 7: An elevator pitch should contain the following:*
- statistic or success story
- what you do and how you will do it
- why it is important to them
- all of the above
- none of the above
Question 8: Which method of determining pricing is useful for large clinics?*
- comparables
- competency
- cost recovery
- numbers of clients
Question 9: Which statement is NOT true of relational clients?*
- are usually repeat clients
- have an idea what they want but can be taught
- price is not the deciding factor in their choice
- will tell everyone about your business
Question 10: Which criteria below is NOT important for an effective ad?*
- Focuses on what makes you better
- Includes a call to action
- Should include the benefit to the customer
- Should open with a story
Question 11: Mission and vision statements:*
- are cold and sterile
- are only about feeling and emotion
- focus on the nitty-gritty aspects of the business
- provide a bridge between the head and the heart
Question 12: When vision statements are not used, it si because:*
- the organization doesn't realize its importance
- it includes both the head (facts) and the heart (feeling)
- it describes an outcome rather than aprocess
- it is clear and energetic
Question 13: Competition for your business*
- does not exist
- is anything the client/customer could spend money on to get the desired results
- is only other practitioners in your field
- is only the practitioners nearby your office
Question 14: A clear and concise mission statement can be helpful in employee relations:*
- during hiring and firing
- in determining staffing needs, schedules, and benefits
- in guiding employees in day-to-day decision making
- All the above
- none of the above
Question 15: What are the three questions answered with a well-crafted elevator speech?*
- target market, deomgraphics, and location
- your name, your title, and your specialty
- why you do what you do, what you do, and how you do it
- None of the above
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Business of Healing Mission and Vision CE class assessment

Choose the best answer (one answer) for the following questions.